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As my career has progressed, I have become more and more interested in advising people how to prevent the compound risks that come from wrong storytelling. Presentations available on request from info@worldcitizen.tv 2003 talk at the annual conference of Survive risk professionals (London) and my 2004 talk at the annual congress of Global Reconciliation Network (Delhi) On the left is a child's version of the climate crisis that has reached what Buckminster Fuller called the final examination (of human species sustainability , worldwide). On the right is the story my father published while writing from his desk, where he wrote more leaders than any other global journalist, at The Economist in 1984. As you can see neither story needs to dig deep into expert details for communal good sense and simply true leadership to help realise what all people and all cultures are united in valuing. Life! ................................. As late as 2006, Conventional Climate Crisis wisdom appears to be that to feed ever more machines, we need to plant and kill more and more trees. Truth's climate solutions involve asking plants and trees to produce more of the clean energy which they naturally produce with the sun. Double advantages come to all peoples from this web of systems (formally known as photosynthesis) : · we can help more plants thrive · they will give us surplus energy which can be input into machines emitting clean gases as the energisation happens instead of carbon choking ones. | ....................................................................................................... End of chapter 16 of 1984 future history –goodwill and common sense human beings will need to collaborate around as wei ntegrate worldwide networking economics and heatthy societies Sunlight is the fuel which sustains life on earth. The process by which plants extract energy from sunlight, using that energy to build up complex compounds from simper ones and thereby storing the energy which animals, including humans, use to grow and move and see and think is the life-process itself. We (human beings) have always exploited that life-process, but in the past we have only been able to do so by using living plants as our agents. We learned to cultivate them, develop them by selective breeding, and since the 1980s to meddle with their genes, but we have not yet learned to substitute something of our own making for the living plant. We have not found or made a more efficient substitute for chlorophyll itself outside the naturally-occurring factory which is the living cell.
Until we design our own systems which can deploy the energy of sunlight as efficiently as humble algae does, we humans have no real biotechnology of our own. We have many kinds of solar cells which can extract energy from the sunlight and store is as electricity or heat, but such devices are very crude indeed beside the technical sophistication and versatility of living plants.
We are making a determined effort to capture and use a greater fraction of the solar energy which falls upon the face of the earth every day. We are trying to make plants flourish in paces where at present they can only eke out the most precarious of existence. The ideal situation, however, would be one in which we did not need to work so hard to adapt existing plants to more hostile conditions. If we had our own artificial systems of photosynthesis we might exploit the desert sun ourselves, without using other organisms as intermediaries. Our ultimate ambition must be to make artificial photosynthetic systems more efficient than those which have evolved alongside side us throughout the history of life on earth. Then and only then will we be able to claim that we are technologically self-sufficient. In 2024, this looks as if it might be one of our children's tasks
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Oct 2006 UK HM Treasury Issues Stern Report -we have compounded the wrong story for so long that we now need to invest 1% of Britain's economy to save 20%
Sept 2006 : Branson pledge 3 billion dollars at Clinton Global Initiative to help world citizens combat the climate crisis
April 2006: Senator presents paper at Brrokings: Energy policy the albatross of US National Security -see other connecting references at guidemakers.net front page
2006 January: Death of Distance scripts are referred to by President Bush’s Gathering Storm advisory team of 20 leaders. Bush announces America’s race to end addiction to petroleum economics in The 2006 State of The Union Speech Bethesda co-resident Thomas Friedman becomes bestselling future historian of all time with “The World is Flat” which at the end of 2005 led to his Public Sector tv interview by Charlie Rose on why “Green is The Next Red White & Blue”; and Collaboration is the Strategy that all suceessful 21st nation peoples will need to learn fastest.
WEN (World Entrepreneur Network) DO NOW NETWORKING RECOMMENDATIONS There is no more perfect collaboration game than photosynthesis of abundant clean energy – see treasure mapping game at http://www.frappr.com/algaeworld For more background look at these weblogs, and why not start a clubof weblog from your place using any of our texts http://clubofbethesda.blogspot.com http://ecosaintjames.blogspot.com http://cleanestdemocracy.blogspot.com http://waterangels.blogspot.com http://clubofoxford.blogspot.com http://sosgames.blogspot.com
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Macrae.nets - sample of diary notes: | Nov06 Meeting of clans: 10 Macraes ( 4 media 3 medical or social, 3 world explorers, missionary educators; ): debriefs :reporters in Iraq; other sustainability issues; paralel political crises from history;eg debrief onServas network in southern most point of habitable world |
 October 2005 saw launch of The Cooperation1 2 which began with the network of networks grid game through which 25 people combined their favourite networks for humanity's sustainability crisis
NM (CM in audience) Nov03 : Greenwich John von Neumann Centenary appreciation | 
Ivor Grattan-Guiness, Tinne Hoff Kjeldsen , Norman Macrae, Bill Aspray |
CM & Imperial College, Sept 03 What are your top sustainability research/practice priorities? Would it be possible to have an Imperial based club supporting senior practice people like Mandy- or do you already do this? Is there a communal catalogue/map of Issues by Priority and keyed by sustainability, responsibility etc? (at least to start virtual discussions/links around) Possibility of a network of networks, perhaps with help of www.collapsingworld.org How my interests cut across all professional associations that would to put humanity back into organisational governance and system valuation Which (London-based or world) networks/associations do we belong to get stuff done (Sustainability, Responsibility, Reconciliation, Risk, Knowledge Valuation, Amed, Organisational Systems, Change Leadership Training… What’s next in Jon’s work or other related work? Any particular topics on our minds recently – eg what’s government doing in sustainable consumption? How to influence EU CSR, NGO, Social Capital policies given 4 interviews with senior people in Brussles suggest they all currently spinning wrong way round for peoples sustainability School of Mines 4th floor, turn left and walk through to the glass security door. |
CM: co-originator of the Medinge "Davos of Branding" Retreats, July 2001 
A space for converging 1990s audiences of: books: world class brands and Chartering how to live and learn brand architecture the number 1 brand webs of 1995-1999 MELNET - Marketing Electoronic Learning Network further information allaboutbranding.com & beyond-branding Since the spreadsheet was born, many leadership teams have forsaken true service and knowledge worker economics. Healthcare is just one of many worldwide sectors compounding exponentials destruction locally. Today's globalisation crisis is the most risky period that humanity's 6 billion beings have ever sailed through, but the silver lining is if we can get mapmaking waving through for one of humanity's worldwide collaborative needs like healthcare we can in all likelihood get it working for all the most valued needs that impact people's quality of lives everywhere.
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